Services - Marketing

Are you too "busy" with today's problems to develop tomorrow's customers?

Marketing needs to be the principal driver in your business strategy. Marketing is the execution of your business plan. Sound marketing integrated into targeted sales systems will allow you to systematically retain customers, attract new ones, and increase your margins. Marketing develops a relationship with an existing or prospective customer based on an in-depth knowledge of their needs and developing a product or service with a different advantage over your competitor.

Strategic Marketing Plans

As part of the overall Strategic Plan of your business, the Marketing Strategy must be broken into tactical plans to execute the strategies effectively. A comprehensive Marketing Plan will drive all tactical activities of your marketing and sales while establishing budget, timeframe, and employee accountability. We have the process to identify who, what and where you are in your marketing & sales efforts.

Marketing Research

Whether it is part of an overall Strategic Plan, launching a new product/service or expanding your markets, you need industry intelligence BEFORE you develop and launch a marketing/sales plan. InterLINK provides you with the essential target market research that will be the foundation of a successful marketing plan. We use both Primary and Secondary research to examine, uncover and identify the key elements of your product, competition and market segments.

Collateral Literature Development

Image is everything in business. You are evaluated by everything seen by your clients, both current and prospects. Therefore, you must put your "best foot forward" in all your material - everything must also have a consistent look if you are to gain the most positive recognition. We star with our 4P assessment before developing any collateral. The look starts with product and company branding.

Web Site Development

Today, a web site is as standard a business tool as a business card. In fact your web site is your electronic business card that provides your company credibility and promotion. Whether your objective is to establish market presences, promote product/services, establish e-commerce, or be a source of information to both existing and potential customers, a well-designed web site should serve as your show case.

Marketing Your Value

Value-Added marketing is one of the phrases that have been used to label everything from 24/7 support services to 'buy one, get one free'. Marketing your value is what differentiates you, your product, your services and your company to customers. Adding value to your product/services also helps to protect your margins.

Are you meeting an unmet need of your customers, or is your product/service just another competitor out there in the market? InterLINK understands the importance of marketing your value. Our approach is to guide you understanding:

The expectations of the new and changing customer
What your customers value the most
Where YOUR business fits in the market
What added value is the competition offering
Assess your current organization's value-added activities
If you have the competencies to support value-added strategies

Once you uncover your real value to the customer, you can then begin to develop a strategy of adding key values to you're your business, marketing and sales processes.

Below are some samples of InterLINK projects:

We fully implemented a strategic marketing plan, including the tactical reorganization of the sales and customer service teams to focus on customer requirements and communication, both internally and externally.

We provided marketing assistance to a technically based company without a formal marketing staff, redesigned all previous versions of company literature, calling cards, forms, and brochures. This resulted in a modern, consistent message to clients, a sales advantage over competition, and a boost to the pride of the employees.

We managed the marketing function of a trade association, which consisted of memberships programs, seminar facilitation, member meeting planning, utilization of value-added programs, exhibit booth design, and advertising campaign resulting in a membership growth of 32%.

Target marketing and industry exposure increased the membership of a specialized GPO over 200% for 2 consecutive years. This increase built vendor and manufacturing contract participation, which in turn continued to increase member participation. Value-added strategies differentiated this GPO within a highly competitive and resourced industry.

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For more information on these services, please contact us.